Archive for the ‘Liberal Newspeak’ Tag

It’s All About the Language: Applying Greenfield’s New Speak to Common Core   3 comments

orwell language

If you scour the official Common Core websites, ed.gov website, and the official speeches of Secretary Duncan and President Obama and the Pearson CEA on education, as many of us have done, you may at first knit your eyebrows in confusion.

It all sounds sweet.

How would education reforms that use such pleasant words ever be taking away my constitutional rights? Did the reformers really aim in completely opposite directions from their peachy words in arrangements and mandates and deprivations written elsewhere, in contracts and speeches and grant documents and regulatory changes on the same subject, written by the same groups of people?

Yes, they did.

Government and CCSSO/NGA sites come across as harmless, toothless, and positive, making it nearly impossible to interest the masses in fighting education reforms even though they are hurting our children and our country’s future. It’s even harder to change the direction of state school board members, governors and business people who also see nothing wrong with implementation of Common Core.

Why don’t they see the shackles?

It’s all about the language.

Daniel Greenfield at the Sultan Knish Blog has shed light on the deception. He illuminates the differences between the “new speak” envisioned by “1984” author George Orwell, and the actual “new speak” deceiving people in 2013.

Below are highlights from Greenfield’s explanation.

Read his full article here.

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“Orwell’s mistake in 1984 was assuming that a totalitarian socialist state would maintain the rigid linguistic conventions of bureaucratic totalitarianism…. Liberal Newspeak is the hybrid product of advertising, academia and bureaucracy. It takes ideas from creative leftists, rinses them in conformity, uses techniques from the ad world to make them as safe as possible and then shoves them down everyone’s throat.

[In Orwell’s “1984”] Newspeak’s objective was to enforce linguistic schizophrenia… making opposition into a form of madness. Liberal Newspeak’s is less ambitious. It settles for muddling your brain.

Like modern advertising, its goal is to make you feel comfortable without actually telling you anything.

Liberal Newspeak is the chirpy announcer in a drug commercial soothingly telling you about all the fatal side effects while on screen couples have romantic picnics and go whitewater rafting.

That is the job of most of the news media… to be that announcer telling you that… your taxes will go up, your job will go to China and you will die, without getting you upset about the terrible news.

The dictionary of Liberal Newspeak is full of empty and meaningless words. Community, Care, Access, Sharing, Concern, Affordability, Options, Communication, Listening, Engage, Innovating and a thousand others like it are wedged into sentences. Entire pages can be written almost entirely in these words without a single note of meaning intruding on the proceedings.

… The techniques of advertising have been used to pluck up words that people once felt comfortable with and wrap them around the agendas…

Liberal Newspeak is concerned with making people safe while telling them absolutely nothing. It’s a new language that conveys reassurance rather than meaning. Its totem words are almost pre-verbal in that they mean nothing except “You are safe” and “We are taking care of you.”

That is what gibberish like, “We are improving access options for all community interest groups” or “We are striving to innovate while listening to everyone’s concerns” means. Daily life has become filled with meaningless pats on the head like that, which dedicated liberal newspeakers spew up like newborns. This empty babble says nothing. It’s the hum of the beehive. The signal that keeps all the drones headed in the same direction.

… It owes less of its perversity to Marxism than it does to Madison Avenue. The language that was used to convince millions to buy junk that was bad for them or that they didn’t need is used to convince them to buy liberalism.

While the implications of Liberal Newspeak are ominous, its tones aren’t. It deliberately embraces the feminine side of language. It strives to be comforting, nurturing and soothing. It never tells you anything directly. Instead it makes you read everything between the lines. It rarely answers questions. Instead its answers indirectly explain to you why you shouldn’t even be asking the questions.

… Its terminology is so vague that specific questions require a convoluted assemblage of words … There is no room for thoughts, only feelings. You can feel guilty in Liberal Newspeak. You can be outraged, self-righteous or concerned. But you can’t weigh one idea against another because it isn’t a language of ideas. It’s a vocabulary of emotional cues that could just as easily be taught to a smart animal.

… what they are really doing is maintaining conformity in the same way that the Soviet and Red Chinese engineers constantly discussing Lenin and Mao as inspirations for their work…Liberal Newspeak is full of terms about listening, engaging and sharing, but it’s a closed loop.

It’s language as a command and control mechanism for establishing conformity… It’s an unbroken loop of reassuring gibberish punctuated by bursts of anger at outsiders who are not part of the hive and don’t understand how important community access and engaged listening really are.

… It has emotions, but no ideas. Its purpose is to take an individualistic culture… and reduce it to a conformity that promises safety in exchange for never thinking again.”

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COMMON CORE (AKA VOLDEMORT)

If you want to see one example of Greenfield’s idea applied to Common Core, simply look at the word Common Core.

It is the phrase that is most often unspoken. Like Voldemort.

In Utah, they call Common Core the “Utah Core”. In other states it has other names.

On the federal website, it is magically defined without even using the term at all!

“College and Career Ready Standards” are defined there as standards common to a significant number of states.

So any time –ANY TIME– you hear the phrase “college and career ready” you are being talked at, about Common Core.

But you don’t know that, or most people don’t.

You think it could be anybody’s legitimate definition of what makes a student prepared for a great career or a great college. Right? Nope. It means a mediocre standard that may or may not mean a student even studied as high as what used to be a normal course of high school math. (Just ask the NCEE or Jason Zimba.)

It’s all about the language.

The only way to fight manipulation of words and of truth is with its opposite: clear, direct, truthful language.

Thank you, Daniel Greenfield.