Is this the proper role of government?
The Utah State School Board is using your tax dollars and mine to create a huge marketing machine with the aim to persuade all Utahns (utterly without legitimate evidence) that Common Core will not damage, but will improve education, and that Common Core has nothing to do with the federal government.
Is propaganda in the realm of the proper role of government? There are public-private partnerships that gain financially from the promulgation of Common Core. Our tax dollars are thus enriching companies we never voted into office and cannot vote out. It’s not just Pearson and Bill Gates; it’s Utah individuals and companies, too. This is corruption, in my humble opinion. We are not putting the kids and teachers first. We are putting pride, and money, and the illusion of money, first.
Precious, needed education dollars are now officially funding the Utah propaganda machine for Common Core. The machine is devoid of source documents or references, devoid of empirical evidence or pilot studies to support its “talking points” and it’s devoid of voter representation and academic legitimacy.
The machine has a “Communications Committee” including paid PR people specifically assigned to Tweet and Facebook message and email legislators, the governor and business leaders about Common Core. There are people specifically assigned to bend the ears of news editors and reporters to the official (socialist) line: pro-common core. There are people who are supposed to “supply schools” with “talking points” (not evidence, of course) to persuade parents, legislators and teachers how great Common Core will be.
Read pages 232-236 of the State School Board’s published agenda for August, the state board announces how it will “improve attitudes toward Utah’s Core Standards.” (Notice, they never call them Common Core.)
This propaganda machine was approved June 7th, 2013. It’s a done deal. So we taxpayers funded it, and now we get to sit back and watch it, like a gigantic, offensive press, as it spews its narrow, unbalanced, and false claims about Common Core.
The board’s goals include “increasing social media coverage” of Common Core by sending out daily Tweets and weekly Facebook updates about Common Core; making schools participate in “public messaging” to advocate for Common Core; making the public believe that there should be no “worries of federal intrusion.”
Its key audience: “Utah general public, Parents, Business community, licensed educators, administrators, officials; Higher education; Legislators, Governor’s Office, Delegates.”
The school board’s stated strategy is: to “increase USOE web, media and social media influence on the issue” and the measurement will be how many mass media stories they can count, accompanied by public opinion polls.
The board will “seek out opinion leaders within key groups (schools, PTAs, business partners including Prosperity 2020, social media and bloggers, legislators, party leadership, delegates, Governor’s Office personnel, local media personalities, etc.) and ask for…
endorsements through media outlets or personal contacts.”
Endorsements?!! Based on what?! Their charming smiles? Their positions of power? How about voter vetting or teacher analysis of the standards PRIOR to implementation? How about some evidence? How about a pilot study? How about something REAL? Excuse me while I run screaming from the room, pulling out my hair!
They will be using your tax dollars and mine to “contract with DTS in creating/designing a usbe.utah.gov webpage” and to assign a person to “Send out regular Tweets (daily) and Facebook updates (every 7-10 days) highlighting aspects of Utah’s Core Standards.”
They will, of course, “Provide talking points to help schools.” (Can’t educational institutions speak or think without USOE prompters?)
(Please notice that they will provide talking points, but won’t provide evidence or source documents– because no pilot studies or empirical testing has ever been done to legitimize claims that Common Core is academically valid. THE EMPEROR OF COMMON CORE IS WEARING NO CLOTHES. But the state board is hell-bent on persuading us that his clothes are mighty, mighty fine.)
The board also will “make Utah’s Core Standards part of their message during the Legislature’s annual back-to-school event”
They also plan to “initiate an advertising campaign in media to include newspapers, radio, etc. before the winter legislative session.
They will be using your tax dollars and mine to pay for a person to “send regular weekly e-mail updates from Board Chair or Superintendent to legislators and key business partners informing them of progress being made in schools.” Key business partners!? Is this about money? Or is it even a little bit about legitimate education for our children!?
They will be manhandling the PTA. “PTA liaison Templates, websites, etc. for local PTAs to access in order to be proficient with messaging,” and they will “create electronic distribution, handouts on Utah’s Core Standards and computer-adaptive testing (SAGE) for use in fall 2013 back-to-school meetings.”
They will also “seek out the inclusion of [Common Core] Utah’s Core Standards on the agenda of meetings such as P2020, Rotary, Chamber of
Commerce, etc.” I know there is no stupid question, but let me ask it anyway: what expertise exists at the Rotary club, or what research have members of the Chamber of Commerce done, to make them competent analysts and endorsers of one form of educational testing and standards over another?
The board will also work with PR leads in districts, charter, and regional service centers “to help local schools own” the messaging. They can’t “own” it. The D.C. groups who are utterly unaccountable to Utahns, own it. That’s the CCSSO, NGA, Achieve Inc., and Bill Gates grants which funded it, invented it, and own it. You can’t force an unfounded feeling of loyalty, but the state board aims to try.
The board plans to “take advantage of this spring’s last CRT tests, this fall’s first CAT formative tests, and next spring’s CAT summative test
to push mass media stories (newspaper, TV, radio coverage, radio and TV talk shows, etc.), especially stories centered in the classroom.
They will also “hold USBE/USOE news conference at a school with teacher/student participation to discuss the new test” after it’s taken next spring.
Some of us are wide awake. We will hear the radio ads, read the news articles, see the tweets, and laugh. Literally. So will our kids.
But how many people won’t see the humor? How many are still asleep to the monster of Common Core’s “education reform”? How many will hear this propaganda messaging and will swallow it?
How dare the Utah State School Board use my tax money in this illegitimate, one-sided, anti-intellectual way? This is not the proper role of government. I am fully disgusted with our state school board.